SAAS · SAMPLE CASE STUDY
From a property spreadsheet to an $18k/month subscription product
A founder had a valuable property spreadsheet and loyal early users, but no product people could sign up for and pay for.
1.2k users
- Client type
- SaaS
- Market
- US · residential
- Timeline
- 12 weeks to first version
THE APPROACH
Three moves that changed the work.
- 01Shape the product
We cut the idea down to one paid workflow: property lookups with saved watchlists.
- 02Build the data core
A nightly pipeline and valuation model replaced the hand-updated spreadsheet.
- 03Launch and iterate
Accounts, billing and dashboards shipped in week 12, then improved every two weeks.
RESULTS
What changed.
Sample figures shown for illustration until client data is published.
1.2kactive users
$18kmonthly revenue at 6 months
12 wksto first version
BEFORE & AFTER
The same week, two ways.
BEFORE
A spreadsheet updated by hand and shared over email.
AFTER
A subscription product with log-in, payments and dashboards.
The first sample made the rest of the product obvious.
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Data