LEADS · SAMPLE CASE STUDY
A motivated-seller list that books 3× more appointments
A wholesale team bought generic lead lists and wasted most calls on owners who weren't selling.
3× appointments
- Client type
- Leads
- Market
- Southeast US
- Timeline
- 3 weeks
THE APPROACH
Three moves that changed the work.
- 01Pick the signals
Price cuts, expired listings, tenure and absentee ownership.
- 02Score with reasons
Every lead gets a score and a plain-English reason.
- 03Sync weekly
Fresh leads land in HubSpot with tags every Monday.
RESULTS
What changed.
Sample figures shown for illustration until client data is published.
3×more appointments
7signals combined
WeeklyCRM sync
BEFORE & AFTER
The same week, two ways.
BEFORE
Generic lists, cold calls, low response.
AFTER
Scored leads with a reason to call.
Our reps know why they're calling before they dial.